The Influence Journal
Field notes on the creators moving culture — and the work behind the numbers. Profiles, artist documentaries and case studies from a network of 80+ vetted creators.
Brands the DGTL Influence network has worked with
16Featured · Creator
Creator Profile
Sorisa: Toronto's 16-year-old breakout artist.
From bedroom SoundCloud to Atlantic Records, Rolling Loud and a sold-out Lee's Palace — and DGTL was shooting his first-ever set before the world caught on.
Creators
Profiles from the network
The people behind the reach — and the value their work actually creates for a brand. See all of DGTL Season 1 →
6M+Creator Profile · 2026
Filmmaker · Educator
Peter McKinnon
The educator who turned craft into an audience of six million.
Profile8 min
Creator · 2026POV Filmmaker · NYC
Shane Boyer
The creator who films New York like nowhere else — 2.5M+ followers, 11.7M-view brand films.
Profile6 min
Creator · 2026Urbex · Toronto
Casper
The masked urbex creator shooting rooftops in Toronto, New York and Paris — 162K followers, and no face.
Profile5 min
DGTL Season 1Rapper · Toronto / Kitchener
Dom Vallie
A two-time JUNO nominee with a self-made sound — the artist behind “Been Himma.”
Profile6 min
DGTL Season 1Creators · Toronto
The Burns Twins
Identical twins turning a genetic quirk into a prank format no one else can copy.
Profile5 min
DGTL Season 1Musician · Down with Webster
Patrick Gillett
Co-founder of the Toronto rap-rock band behind “Whoa Is Me” and “Your Man.”
Profile7 min
Creator · 2026Designer · Toronto / 55555stuff
5a1ive
The designer turning G-Shocks into one-of-one crystal art — worn by Yung Fazo, Osamason and the Toronto Raptors.
Profile6 min
16Creator · 2026
Artist · Toronto
Sorisa
The 16-year-old breakout — bedroom SoundCloud to Atlantic Records, Rolling Loud and a sold-out Lee's Palace.
Profile7 min
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Brand Partnerships
Shane Boyer × the brands that book him
Five deep-dives on how a POV filmmaker turns cinematic New York into work brands can't fake.
Polaroid · PartnerPolaroid · Brand Film
Shane Boyer × Polaroid
The POV Go film that travelled 11.7M views — because it looked like Shane, not an ad.
Partnership5 min
Ray-Ban Meta · PartnerRay-Ban Meta · Smart Glasses
Shane Boyer × Ray-Ban Meta
Hands-free New York — the rare partnership where the product IS the format.
Partnership5 min
Canada Goose · PartnerCanada Goose · Skate
Shane Boyer × Canada Goose
Defy the Elements — the jacket worn in a real New York winter, never pitched.
Partnership5 min
YSL · FashionSaint Laurent · FW23
Shane Boyer × YSL
A fashion house, translated into his cinematic POV — a point of view money can't buy.
Partnership5 min
DJI · CraftDJI · Gear & Craft
Shane Boyer × DJI
The gear and technique behind the POV — why the footage looks like a short film.
Partnership5 min
Creator · ProfilePOV Filmmaker · NYC
Shane Boyer — the profile
Start here: New York in every frame, and why the brands keep coming back.
Profile6 min
Receipts, not promises.
Case Studies
The work behind the numbers
How one well-run production block becomes a campaign's worth of assets.
1 DAYArtist Doc · 2024
Swae Lee · Toronto
A Day With Swae Lee
Hotel pickup to the encore at Cabana & Rebel — a recap film and a press-grade gallery from one day.
Case Study6 min
SEPT '25Toronto Music · 2025
Sorisa · Dom Corleo · Lee's Palace
The night Sorisa first took the stage
A 16-year-old's first-ever set at the Dom Corleo show — Freem on the bill, Yves and Wake Taylor in the crowd, DGTL in the room.
Case Study6 min
2024→Artist Story · 2026
Sorisa · The Rise
Bedroom to Atlantic in a year
From brokeboyhappy uploads to a viral hit, Atlantic Records and a Billboard Canada Artist to Watch nod.
Case Study6 min
RL '26Festival · 2026
Sorisa · Rolling Loud Orlando
A 16-year-old's festival debut
On a Rolling Loud lineup with Playboi Carti and Don Toliver, barely a year into the rise.
Case Study5 min
80+
Vetted creators
350M+
Combined reach
5B+
Impressions
60+
Campaigns delivered
“Guys!!! WOW! This is awesome 😍 I love it 💖 So happy to see the results!”
Jelena Ljubinkovic
Social Media Channel Manager, Epidemic Sound
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